ASK AND QUESTION

Lawyers Article

The US is Pokémon GOing

Source: franchise lawyer network    Author: Beijing lawyers  Time: 2016-12-21

分享到:

The augmented reality (AR) game Pokémon GO has taken the United States – plus Australia, New Zealand, Japan and the UK – by storm. NIU YUE reports from New York on the game that has captured the world's attention within a week of being launched.

 

The US is Pokémon GOing

Pokemon GO players around Manhattan.

William Hum, a 25-year-old social media manager, was finishing his normal weekday lunch break in New York's Bryant Park when he got into a battle. He wasn't alone.

 

The Midtown Manhattan Park had become a battleground for Pokémon (short for pocket monster) GO players that day, and Hum was one of 21 million active Pokémon GO users in the US. And he isn't alone.

The Augmented Reality (AR) game has swept millions into playing since being launched on July 7.

Pokémon GO is the "biggest mobile game in US history," said a report from SurveyMonkey Intelligence. According to analytics firm Sensor Tower, more than 7.5 million Americans spend an average of 33 minutes a day playing the game, topping popular social media apps like Twitter, WhatsApp, Instagram, and Snapchat. Some reports say it's closing in on Facebook in the amount of time people spend on the game.

How does Pokémon GO work?

It uses the GPS on a smartphone to track Pokémons in an augmented reality world. As players change their location, different types of Pokémon will appear randomly on their smartphone screen, and they can collect them. The goal is to encourage players to move around to catch Pokémons, which can become a collection or be used in virtual battles against one another.

Some users have reported losing weight because they have walked so far in their hunt for Pokémons.

"I dropped five pounds in five days since I started playing Pokémon GO," said Christopher Reyes, 19, who was hunting for pocket monsters in Times Square.

Times Square has become one of the most popular locations in Manhattan for Pokémon GO, with some players saying there just aren't enough Pokémons where they live outside the city.

"I came to Times Square just to catch Pokémons", said Jennifer Wu, who lives in Flushing, New York.

Nintendo has owned the Pokémon franchise of games and animation since the 1990s. The game Pokémon GO was developed by San Francisco-based Niantic. It is available as a free download on Android and iOS.

The US is Pokémon GOing

Pokemon GO players around Manhattan.

"Everyone around me is playing it, and we are like real life trainers. When I have a conversation with my friends, I feel nostalgic about my childhood," said Shirley, 21, a recent college graduate who played Pokémon games years ago.

 

"It's so gratifying," said Lynn Wilson, a 27-year-old Pokémon GOer who said that she started collecting Pokémon cards when she was 6 years old. "It's what we always have wanted since we were small kids: catching Pokémon! Although it's not real Pokémon, it feels like it."

The need to change locations to catch Pokémons has led players to form online and offline communities.

Daniel Rodriguez, a 19-year-old student from New Jersey, was in Times Square playing Pokémon GO when he saw three others playing the game and joined them. "You can't be at home. You have to walk, meet new people, and make friends," said Rodriguez.

Some Chinese in New York City have also formed online communities for sharing information about where to collect Pokémons.

"A guy shared a location where he caught a Pikachu yesterday in WeChat, then I followed his route to Times Square, and now I have collected four!" said Daniel Lu, a member of a 15-player WeChat group named "Pokémon NYC".

Some players are so addicted to the game that they neglect their daily activities.

"One of my friends didn't do her homework so she could capture Pokémons," said Wu.

Andrew Garrahan, a founder and game programmer at Computer Lunch in New York City, said Pokémon GO has become a phenomenon because of the advanced digital map technology it uses from Google and the universal use of smartphones.

 
The US is Pokémon GOing

Pokemon GO players around Manhattan.

Lynn Wilson, 27, a Long Island resident, saw obvious differences between Pokémon types and their numbers in different areas.

 

"I just played for half an hour in Times Square, and I've already collected four rare Pokémon. It's more than the number I could get walking around nonstop in Long Island for half a day," she said. "I got too many Rattatas (rat-like Pokémon) and Pidgets (bird-like Pokémon) in Long Island. I've captured 120 Pidgets in four days since I started playing."

As a virtual reality (VR) game designer with six years' professional experience, Garrahan, however, said the difference is unlikely the result of an intentional design.

"They might have designed a complicated program with a higher level code to randomly place the Pokémons and Pokéstop in different places. But as they are not doing it by hand, there's absolutely no geographical discrimination in the designing process," he said.

Others complain that the Pokémon GO server crashes too often when it is overloaded with players.

Paul Michael, 26, a Pokémon trainer since the game was introduced, said he felt frustrated after spending "centuries" waiting for the server to restart.

"I almost caught a Aerodactyl (a rare dragon-like Pokémon) half an hour ago, but the server went down. I hated my life a little bit when it happened," he said, while trying to repeatedly reload the game.

It's not the first time the game's design has been criticized as faulty. Shortly after its release on July 7, Pokémon GO was reported to be seeking full access to a user's Google account, which raised concerns about privacy. The developers acknowledged the flaw on July 12, five days after the game's release, and issued updates to ensure users' information was protected.

Other safety concerns arose when the game went beyond the internet. Some people worried that players become less aware of their surroundings when they are immersed in the half-fantasy world the game creates.

"Many players are like zombies in the streets", said Sandra Chen, 30, a Pokémon player in New York City. "They keep their heads down, staring at the screen in case a Pokémon pops up."

Kyrie Tompkins, a Maine web designer, twisted her ankle trying to catch a Pokémon.

"My ankle still hurts and I missed the Jigglypuff (a small pink Pokémon)," she wrote in a tweet on July 7.

Reddit user "Amalthea" said that "Pokémon GO put me in the ER (emergency room)" on July 7.

"Not even 30 minutes after the release last night, I slipped and fell down a ditch. Fractured the fifth metatarsal bone in my foot, six to eight weeks for recovery," said "Amalthea".

A security guard at Microsoft, who refused to provide his name, said that the company's Manhattan office has closed one of its building's doors to stop Pokémon players from gathering in the lobby, because a "Gym", a place for Pokémon trainers to battle, is right across the street.

A police station in San Francisco issued Pokémon GO safety tips to remind players of potential dangers, asking players to obey traffic laws, avoid running into obstacles and stop riding bikes or skateboards while playing the game. The New York City subway authority sent a tweet on July 11 alerting players to not get close to train tracks when playing Pokémon GO in subway stations.

Interviews in Times Square with Pokémon GO players revealed that they haven't encountered any safety issues, and they said that they stay alert while playing.

"It says in the beginning of the game, 'stay aware of your surroundings'," said Reyes. "I always tell myself the road is not where the Pokémons are going to appear. They are going to be right down the sidewalk, so I either catch them before going across the road, or wait until I get across first."

Despite the drawbacks, Pokémon GO players and the game's developers are positive about its future and also the AR game market.

"This is the most popular AR game that ever existed. We are definitely going to see a lot of clones," said Garrahan.

Judy Zhu and Nancy Kong in New York contributed to this story.



The US is Pokémon GOing

A screenshot of a Drowzee in Times Square.