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Chain operations buck trend to expand

Source: franchise lawyer network    Author: Beijing lawyers  Time: 2021-10-11

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While the overall hospitality industry reported marked shrinkage in 2020, affected by the COVID-19 pandemic, Chinese chain hotels bucked the trend and expanded, according to a recent report.

Released by the China Hospitality Association, Beijing International Studies University School of Tourism Sciences and a Shanghai-based consultancy company, the report showed Chinese chain hotels added 166,000 guest rooms last year, enabling a 5 percentage point rise in their share of the domestic hospitality industry.

In the upmarket and midscale hotel segment, in particular, chain hotels saw a year-on-year increase of 43.01 percent and 6.28 percent in guest rooms, respectively.
(source:https://epaper.chinadaily.com.cn/a/202106/19/WS60cd37b6a31099a234357589.html